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Best Credit Card Rewards Airline Miles
Planning an ecommerce site is like developing a house – architecture and spending budget need to have to be agreed just before the decoration.
AN AGREED REQUIREMENTS SPECIFICATION Should BE DRAWN UP AS THE 1st STAGE Before ANYTHING ELSE IS Completed – ANY OTHER APPROACH WILL ONLY LEAD TO CONFUSION AND WORSE.
Once an AGREED REQUIREMENTS SPECIFICATION has been agreed then solutions want to be evaluated and costed against that specification are:
- Project management
- Hardware
- Internet design and software
- Website marketing
- Project management:
All aspects of the project will need to be managed. Decide who is going to do it and properly strategy the requirements, activities, outcomes, milestones and timings.
Hardware:
Your options here are a managed service or your own server. The security and disaster recovery aspect that is achieved by hosting with a key provider is incredibly necessary. Only go with your own server if you have the expertise and facilities.
Style and Software program:
Webpage design
Develop web page templates and test them with real persons. They have to be effortless to use and navigate. Don’t let “design” drive the internet site let ease of use and sales drive the “design”. Feel how the customer thinks.
Software program
At least 5 solutions require to be considered.
- Updating
- Shopping cart
- Forum
- E-mail
- Statistics
Updating
There are 2 realistic routes here. Either an on the net or an offline, PC based content management program (CMS). The online CMS can be either an Open Source CMS (Open Source indicates any application that has been created on the market, normally totally free, to developers to view and modify freely. Examples of Open Source applications are MySQL and PHP) or commercial.
There are pros and cons to both routes. An on the internet system is obtainable to any person with relevant security clearance anywhere any time. A PC based method is, clearly, limited to the PCs running the licenses. An example of a PC () based method is Macromedia Contribute which integrates with
Dreamweaver. There are a entire range of on the web Commercial and Open Source solutions such as SuiteWise?, Drupal, Joomla, and Internet site Baker and so on. However, even this is complicated by the truth that some of the shopping cart solutions also contain CMS that may possibly be adequate for several companies’ requirements.
Shopping cart and CRM
There are also 2 realistic routes for the shopping cart – Open Source or commercial.
There are superb Open Source shopping carts such as OSCommerce and Zen, but also fantastic commercial solutions such as Actinic and Customer Focus Fast Order Portal (which comes with a complete CMS).
There are other elements to contemplate with the shopping cart:
- Does it have its own or does it quickly integrate with your exiting stock control systems?
- Does it integrate quickly with accounting systems (e.g. Sage, QuickBooks)?
- Does it have or integrate easily with Customer Relationship Management (CRM) systems that may perhaps be proposed in future?
Forum
Lots of CMS have great integrated forums but if they do not our recommendation would be to use a very good Open Source package such as PunBB or phpBB. They are cost-free, robust and simple to integrate and customise into any website.
Email
Most CMS, shopping carts and forums have e-mail solutions. Nonetheless, some solutions are very fundamental. If the chosen shopping cart answer that greatest meets the ecommerce and other requirements does not have an efficient integrated e-mail solution and if the identical be accurate of the CMS and forum solutions then stand alone Open Source applications such as PHPlist are 1 option solution and the other is an online solution such as Constant Contact or quite a few others.
Statistics
This is arguably the most critical part of the package. If you do not know how visitors to your web site and in the shop are behaving, what turns them on and what turns them off then it is () far, far harder to enhance sales and webpage profitability. Commercial applications such as WebTrends and ClickTracks have to have
to be evaluated for best fit.
Web page Marketing
There are 4 key areas to consider here.
- Offline marketing and advertising – e.g. in-store. What works most price successfully to drive visitors and orders via the internet from non-internet activities.
- Web-site optimisation – how to make positive technical structure, copy, content, back-links and a range of other factors are initially and stay optimised so that as many high search engine placements on relevant searches are obtained.
- Pay per click and other online marketing and advertising – how to get site visitors from advertising against key words and phrases used in search engines and from adverts on other web-sites.
- E-mail – how to grow the email list and use it to grow profitable sales.
In summary:
- Manage the project
- Believe how the customer thinks
- Get superb software to make discovering item and price straightforward
- Make terms clear and payment simple
- Ensure you are in stock and and have achievable delivery timescales
- Make positive you have a superior CRM method and clear communications – mail, phone, emai
- Market the internet site appropriately
- Know what’s going on – use your stats to test, track and attempt
Cost ………… nicely how lengthy is a pice of string, but you could be up and running for far much less than the cost of new premises!!!
Preparing an ecommerce web-site is like building a house – architecture and budget have to have to be agreed before the decoration.
AN AGREED REQUIREMENTS SPECIFICATION Need to BE DRAWN UP AS THE Very first STAGE Prior to ANYTHING ELSE IS Done – ANY OTHER APPROACH WILL ONLY LEAD TO CONFUSION AND WORSE.
As soon as an AGREED REQUIREMENTS SPECIFICATION has been agreed then solutions need to be evaluated and costed against that specification are:
- Project management
- Hardware
- () Internet desig…
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